Digital Marketing Lead


  • Develop and oversee the implementation of digital media strategies that improve brand awareness, boost engagement, and drive conversions
  • Establish priorities and set campaign objectives, budget, and relevant KPIs
  • Conduct market research and competitor analysis to define realistic goals and identify more effective approaches to our digital marketing efforts
  • Create guidelines for content production
  • Run A/B tests to track campaign analytics and translate data into actionable insights that will help us optimize campaign performance
  • Manage and optimize internal processes using project management tools (Trello, Zoho Projects, or Asana) and other resources
  • Prepare reports on campaign performance, behavior trends, or online traffic metrics and present them to the rest of the team and senior leadership

Proficiency Needed:

  • 3+ years of experience in a mid-role related to digital media/digital marketing
  • Proven experience with content marketing, social media marketing, and paid advertising
  • Deep understanding of analytics and data visualization tools (such as Google Analytics)
  • In-depth knowledge of using various social media platforms for business (Facebook, Instagram, YouTube, LinkedIn)
  • Experience with collaborative project management tools, such as Trello, or Notion