Digital Marketing Lead
Responsibility:
- Develop and oversee the implementation of digital media strategies that improve brand awareness, boost engagement, and drive conversions
- Establish priorities and set campaign objectives, budget, and relevant KPIs
- Conduct market research and competitor analysis to define realistic goals and identify more effective approaches to our digital marketing efforts
- Create guidelines for content production
- Run A/B tests to track campaign analytics and translate data into actionable insights that will help us optimize campaign performance
- Manage and optimize internal processes using project management tools (Trello, Zoho Projects, or Asana) and other resources
- Prepare reports on campaign performance, behavior trends, or online traffic metrics and present them to the rest of the team and senior leadership
Proficiency Needed:
- 3+ years of experience in a mid-role related to digital media/digital marketing
- Proven experience with content marketing, social media marketing, and paid advertising
- Deep understanding of analytics and data visualization tools (such as Google Analytics)
- In-depth knowledge of using various social media platforms for business (Facebook, Instagram, YouTube, LinkedIn)
- Experience with collaborative project management tools, such as Trello, or Notion